Trailer for 5th ‘Fast & The Furious’ Movie Unveiled on Vin Diesel’s Facebook [VIDEO]

December 14, 2010 12:37 pm

(Photo: Universal Pictures)

One may scratch their head upon hearing that mega-studio Universal Pictures chose to release the highly-anticipated trailer to the fifth installment in their “Fast and the Furious” franchise to Vin Diesel‘s Facebook page. Yet, that kind of naivety can send a movie’s social media strategy straight down the gutter.

Universal Pictures has wisely leveraged the star’s whopping 19+ million Facebook fans to drum up buzz for the upcoming release of “Fast 5,” the second sequel to reunite the original cast of 2001’s “The Fast and the Furious.”

In addition to returning cast members Vin Diesel, Paul Walker, Jordana Brewster, Tyrese Gibson, and Ludacris, the film is adding big screen heavyweight Dwayne “The Rock” Johnson.

The film is slated to hit theatres April 29, 2011.