See the First of 3 New Old Spice Man Commercials Before They Hit TV [VIDEO]
While Old Spice doesn’t have a commercial running in the actual Super Bowl (do they need one?), the men’s deodorant brand is bringing back their highly successful “Old Spice Man” campaign with three :30 second TV commercials to debut on Monday, February 7 after the big game — but we have the first look thanks to one 16 year-old Chris Gatewood.
Gatewood was the winner of a contest thrown by Old Spice to exclusively debut the first of the three ads on his or her place website of choosing days before the scheduled TV premiere. The 16 year-old also won tickets to the Super Bowl in Dallas (listen to his winning moment below).
“We felt like we could build some excitement behind this latest launch, letting people know we’re bringing Isaiah [Mustafa] back, and continue to reward our fans across social media,” said James Moorhead, brand manager for Old Spice.