Coca-Cola Spreads Joy in Brazil with New ‘Happiness Truck’ [VIDEO]
After seeing huge success with their Happiness Machine video last year, Coca-Cola launched the second incarnation of the campaign on Tuesday with the “Happiness Truck.”
The two minute video features a mid-sized truck that travels around Rio De Janeiro, Brazil giving out free bottles of Coke in addition to soccer balls, t-shirts, beach chairs, sunglasses and a surfboard. There are no visible Coca-Cola staffers, just a truck parked at any given location, dispensing giveaways to eager citizens of Rio. Watch the full smile-inducing video below!