Jay-Z and Kanye West Debut “Otis” Music Video [VIDEO]
Two of hip-hops biggest names, Jay-Z and Kanye West, have released an incredible joint album called “Watch the Throne” which features their newest and most hyped about song, “Otis.” The song samples retro 1960’s musician Otis Redding’s “Try a Little Tenderness,” giving the classic tune a totally modern makeover. Tonight, MTV premiered the highly awaited music video accompaniment to “Otis” and trust us, it does the amazing song justice, but not in the way that you might think.
Kanye and Jay took a simpler approach with this music video i.e. there’s no bootyshakin’ back up dancers, crazy party scenes, or Katy Perry aliens. Although it’s not as visually impressive as past videos, it still posseses that something special that makes people want to watch it over and over again.
The two hip-hop heavy weights can be seen in an industrial place lacking any defining features, except for a bright American flag that is spray painted onto the side of a factory. Jay-Z and Kanye use this patriotic image as the backdrop for most of their rapping scenes. The performers seem to be having a great time while rapping the lyrics to the song, and the edgy camera angles give this simplistic venture an interesting perspective.
The most action-oriented shots are when Jay-Z and Kanye go zipping through a dry and deserted desert in a car that lacks windows and doors with a backseat full of beautiful women. They laugh and scream as the car fishtails out towards the camera, and the familiar Otis Redding song blares in the background. These car scenes are about as “exciting” as the video gets.
Of course, these two celebrities couldn’t just leave the video at that, though. To punch it up a bit, they had their fair share of explosions and fireworks. Paired with the American flag that’s displayed so prominently behind the rappers throughout the video, this video strangely brings to mind the celebrations of the 4th of July. We’re not sure if this is intentional or coincidental, but it definitely makes for a cool video.
Ultimately, the “Otis” video lacks anything super outstanding but is a great fit for the song. Otis Redding experienced his own stardom during the 1960′s, a decade that many would say was much simpler than today. This stripped down and basic music video is the perfect accompaniment to a song that pays homage to an artist who lived in that austere time. While we may be left wanting more from this powerhouse duo, it’s easy to see why Kanye and Jay-Z kept this project bare, choosing instead to let Otis Redding find relevance with today’s generation. The song shines as the main focus and is capable of holding the attention of viewers during the video. Take a look at the “Otis” video yourself and tell us what you think! Were you expecting more from Jay-Z and Kanye or do you appreciate their back-to-basic music video?