Is Emma Watson’s New Perfume Commercial Cringeworthy? [VIDEO]

September 6, 2011 2:02 pm

Even the most die-hard Harry Potter fan will cringe when watching this bad Lancome commercial starring Emma Watson and her new perfume “Midnight Rose.”

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It’s a good attempt for the actress to explore other avenues such as fashion design after the successful Harry Potter saga, but this dragged-out advertisement is just too cheesy to bear!

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We see Emma encounter a cute boy who mistakenly chases after a train that he thinks she’s on. However, he turns around and finds Emma standing right in front of his eyes. Then, an ounce of Harry Potter-magic puts the icing on the cake when the guy’s hat magically floats atop Emma’s pixie bob! What do you think of Emma selling her own perfume? Yay or nay?

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