‘The Hunger Games’ Launches Fashionista Effie Trinket’s Tumblr [VIDEO]

January 24, 2012 2:11 pm

Big hair, high heels and bold statements are a few words that capture the essence of Capitol Couture, a fashion centered website based on Lionsgate’s upcoming movie “The Hunger Games” due out on March 23rd, 2012.

Full Length ‘Hunger Games’ Trailer [VIDEO]

The website, which is now live on Tumblr, is dedicated to creating an alternate reality, featuring Elizabeth Bank‘s character Effie Trinket, a District 12 escort from Capitol.

Capitol Couture highlights “Hunger Games” looks, their nail polish brand China Glaze, and designer footwear worn in the movie, including Alexander McQueen’s designs.

“The higher the heel the better. I just love love love dropping by the City Circle in my perspex-heeled metallic booties!”, says Effie.

But this website goes beyond being any regular fashion blog. In a mass marketing effort, Lionsgate is using the site as an interactive tool to get viewers emerged in the story. Effie turns to the “citizens of Panem” to submit their best fashion finds, out of which some will be reblogged.

VIA: Capitol Couture