Florence + The Machine Unveil ‘Lover to Lover’ [VIDEO]

January 26, 2012 12:01 pm

In the midst of a blue hue, blurring in and out of focus, Florence Welch stood center stage. No theatrics. Just a harp, guitar and keyboard- overpowered by her strong vocals.

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Florence + The Machine unveiled the video for “Lover to Lover,” a track from their newly released album Ceremonials. The video lacked the trending dramatic elements that the band is known for. Instead, the video carried a different note, capturing the artist in her essence in a live setting.

According to their official website, Florence wants the listeners to lose themselves in her music. “It’s something overwhelming and all-encompassing that fills you up, and you’re either going to explode with it, or you’re just going to disappear.”

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Even without the popularly recognized magical and whimsical trademark, the spotlight shined just as bright.

Florence + The Machine are set to kick off their tour on April 14 in Santa Barbara, California.

VIA: Idolator