Channel Sasha Fierce with Beyonce‘s New Collection [PHOTOS]

August 24, 2012 2:10 pm
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Channel your inner Sasha Fierce in Beyonce‘s new collection for “The House of Dereon.” The newly released photos for the “House of Dereon” autumn/winter campaign illuminate Beyonce’s edgy alter ego.

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Inspired by her fans at the Glastonbury Music Festival last year, Beyonce infused her fall collection with an indie alternative vibe, perfectly suiting the young and fashion intuitive music lover. Floor length skirts, high waisted shorts, and crop tops complete an eclectic wardrobe of the perfect mix and mach essentials.

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Inspired by her Glastonbury on stage looks, the “House of Dereon” winter collection will ensure that no girl will be dulled by the season’s dreary weather. Infused with bold shades of ruby and amethyst, Beyonce’s sequined statement making pieces will bring out any girl’s inner glam-rocker.

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Beyonce’s mother and business partner expressed her high aspirations for their autumn/winter collection, “I am so excited about this autumn and winter ad campaign. The images of Beyoncé are amazing and we had a lot of fun using the festival experience as our inspiration. Like music, fashion has a universal appeal and we look forward to hearing the consumer’s reaction to the new campaign and to the collection.”


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