Shut Up and Drive! Lana Del Rey Lands Six Figure Car Campaign [PHOTOS]

August 24, 2012 1:40 am
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In addition to becoming the face of H&M‘s Fall 2012 campaign, edgy singer Lana Del Rey landed a six-figure campaign with Jaguar to launch their new sports car, the F-Type.

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With her timeless elegance, Lana is poised to be the perfect cover girl for this classic brand. Jaguar is confident that she will accentuate the F-TPYE, which they pride to be, “a two-seater sports car that is a vivid representation of the vitality of the Jaguar brand.”

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Global brand director, Adrian Hallmark recently remarked about the much anticipated partnership. Hallmark explained,”Jaguar’s allure is in large part due to its unique blend of authenticity and modernity, two values we believe are shared with Lana in her professional achievements.”

The campaign is set to be launched this September in Paris, France.

 


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