Rita Ora Named New Face of Madonna’s Line, Material Girl
The news was revealed on Rita’s official website on Wednesday. She replaces the previous spokesmodel, Georgia May Jagger.
“Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and unique sense of style,” Madonna and her daughter Lourdes said in a statment.
Madonna and Lourdes believe in the 22-year-old singer so much, they went on to say she is “what the Material Girl brand is all about!”
The Fall 2013 campaign will be unveiled in July.
For more Madonna, you can check out her concert special, Madonna: MDNA Tour, premiering on Epix June 22.