Instagram Introduces Video With 13 Custom Filters

June 20, 2013 10:51 am

Instagram lovers now have a whole new function to help capture life’s moments!

On Thursday, the company announced that it has launched video for iOS and Android. Users can record 15 seconds clips and tweak them using 13 custom filters.

“When you go to take a photo on Instagram, you’ll now see a movie camera icon,” Instagram explained in a press release on its site. “Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.”

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“We’re excited to see what the community will bring to video, whether it’s your local cafe showing you just how they made your latte art]this morning or an Instagrammer on the other side of the world taking you on a tour of their city, a mother sharing her joys in parenting as her children laugh and play or your favorite athlete taking you behind the scenes.”

Instagram is also quick to note that the photo function of their application has not changed and users can still enjoy sharing their images with followers.

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Not sure exactly how to use video on Instagram and need a tutorial? Click here!

And to see it in action, check out a creative (and colorful) video created by Lululemon here.

What do you think this means for Vine? Will people make the switch to Instagram? Time will tell.