Rihanna Joins Reality TV Hype in ‘Styled To Rock’: Watch Trailer
She’s taken the music and entertainment industry by storm, and now, Rihanna is dominating the fashion industry.
The “Diamonds” singer has already created a fashion empire with the successful launches of her fragrances, Reb’l Fleur, Rebelle, and Nude, two collections under Armani, a Spring/Summer 2013 collection with River Island, and, not to mention, her everyday and performance fashion like these looks from her upcoming music video for “Pour It Up.”
In addition to being producer and mentor for Bravo‘s Styled to Rock, Rihanna has recruited top celebrity experts in the industry to guide 12 aspiring designers for the reality competition.
Grammy-winning music producer Pharrell Williams, model Erin Wasson and Rihanna’s personal stylist, Mel Ottenberg will give the contestants chances to design outfits for musical acts each week with the top prize being $100,000 cash, a spot on Rihanna’s style team, and a spread in Glamour magazine at stake.
Look out for more celebrity guests on Styled to Rock — which is like Project Runway with a serious rock and roll makeover — when the show airs on October 25.
Here are two photos from the “Pour It Up” video shoot she posted on Instagram: