Lady Gaga, Eminem to Perform at First-Ever YouTube Music Awards
Brace yourselves for the first-ever YouTube Music Awards on November 3! The show will air live from New York City on YouTube (of course), and will feature several different YouTube performers, as well as some major label stars.
— YouTube (@YouTube) October 1, 2013
YouTube announced on Monday that it will release the six award categories in mid-October, followed by the nominees on October 17.
The winners will be determined by internet popularity and YouTube user votes. Celebrities such as Lady Gaga and Eminem are scheduled to perform at the ceremony, in addition to actual YouTube stars like Lindsey Stirling and CDZA. We can also expect to see some creative mash-up performances between YouTube stars and famous celebrities in the music industry.
YouTube spokesperson Chelsea Maughan told Mashable, “Music is a huge part of what YouTube is and what YouTube has become to music fans around the world. The YouTube Music Awards represent the next step in terms of celebrating how big music is on YouTube.” Maughn hopes that these awards will help convey YouTube’s vital significance in igniting music careers. The show’s creative director, Spike Jonze, plans to make the night “feel like a YouTube video itself.” And here’s another fun fact: The live performances will be filmed and eventually incorporated into actual music videos.
Watch Jason Schwartzman‘s quirky, fun advertisement for the YouTube Music Awards here: