Why Won’t Target Sell Beyonce’s New Self-Titled Album?


The Queen Bey doesn’t reign over everyone.

Target has announced it will not sell Beyonce‘s new self-titled album on its stores … all because she released it online first.

“At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections,” Target spokesperson Erica Julkowski told Billboard.

“While there are many aspects that contribute to our approach and we have appreciated partnering with Beyonce in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats. At this time, Target will not be carrying Beyonce’s new self-titled album Beyonce.”

But it’s not like Beyonce needed Target to help her sales. After the surprise release of her new album last Friday at midnight, it shot right to the No. 1 spot on Billboard and became the fastest-selling album ever on iTunes with more than 828,000 copies.