David Beckham’s H&M Bodywear Line to Make Super Bowl History

January 8, 2014 6:00 am
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Putting David Beckham in his underwear is one way to get more Super Bowl viewers!

During the football game, a 30-second commercial for the soccer superstar’s H&M bodywear line will air and it will be the first time in history that viewers can shop for an item in real time. (Unfortunately, you will have to be watching on a Samsung Smart TV in order to take advantage of the technology.)

H&M

H&M

David’s commercial will air during the second quarter of the Super Bowl.

“We’re thrilled to be back in action at the Super Bowl, showcasing our new campaign,” H&M’s North American President Daniel Kulle says in a statement.

And we’re thrilled to be able to see it!


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