Macklemore & Ryan Lewis Perform ‘Can’t Hold Us’ on NYC Bus: Watch
Nothing can hold Macklemore & Ryan Lewis … not even public transportation!
The Grammy-nominated artists surprised a bus full of commuters with an impromptu performance of their smash single, “Can’t Hold Us,” and the passengers’ candid reactions were captured in a clip that won the Internet this week.
In the video, which was exclusively premiered by The Hollywood Reporter, the duo board a bus in the Bronx, and Macklemore — incognito at first — drops his hoodie while Ryan cranks the tunes on a boom box and simultaneously claps the beats.
The Heist artists partnered with the Grammys on this stunt for a multi-platform ad campaign, “Music Unleashes Us,” which aims to capture people’s natural and uncontrollable reaction to music.
“In previous years, our campaigns have focused either on the fans or the artists,” says Evan Greene, chief marketing officer of The Recording Academy. “This year’s campaign highlights the common bond between fans and artists — our visceral connection with music.”