Nicole Richie and Ireland Baldwin Dye Hair Purple

March 6, 2014 9:34 am

Kelly Osbourne has started a trend!

This week, both Nicole Richie and Ireland Baldwin dyed their hair purple.

On March 3, the mom-of-two revealed her new hue on Instagram, along with the caption: “About last night…”

Then on Wednesday, Alec Baldwin and Kim Basinger‘s 18-year-old daughter also jumped on the trend.

Who do you think pulls off the purple hair better … Nicole or Ireland?