Taylor Swift Writes Op-Ed on Music Industry for ‘Wall Street Journal’
Taylor Swift can write more than just hit songs!
The Wall Street Journal published an op-ed written by the singer-songwriter, actress, musician, and now, music industry analyst. After all, she does know it better than most.
The “You Belong With Me” singer opened her article by setting the record straight and making sure everyone understood her vantage point.
“Before I tell you my thoughts on the matter, you should know that you’re reading the opinion of an enthusiastic optimist: one of the few living souls in the music industry who still believes that the music industry is not dying…it’s just coming alive,” she wrote.
“… I’d like to point out that people are still buying albums, but now they’re buying just a few of them … It isn’t as easy today as it was 20 years ago to have a multiplatinum-selling album, and as artists, that should challenge and motivate us.”
The 24-year-old music sensation explained that while music does drive album sales, there needs to be something that fans can hold onto when listening to an artist; there has to be something that strikes them as special, which they can carry with them as they grow.
“The way I see it, fans view music the way they view their relationships. Some music is just for fun, a passing fling (the ones they dance to at clubs and parties for a month while the song is a huge radio hit, that they will soon forget they ever danced to). Some songs and albums represent seasons of our lives, like relationships that we hold dear in our memories but had their time and place in the past.”
“However, some artists will be like finding ‘the one.’ We will cherish every album they put out until they retire and we will play their music for our children and grandchildren. As an artist, this is the dream bond we hope to establish with our fans. I think the future still holds the possibility for this kind of bond, the one my father has with the Beach Boys and the one my mother has with Carly Simon.”
Swift continued by explaining the need to “surprise” rather than “shock” those listening and those in the audience.
— Wall Street Journal (@WSJ) July 7, 2014
While on tour, the “Love Story” singer addressed the big issue most have been trying to understand: the “YouTube generation we live in.”
Taylor went on to explain that while touring for her “Red” Tour, she was fairly confident that almost everyone in the audience had seen her performance online. In order to keep the fans on their toes, she brought guest performers on stage to ensure that the audience experienced a certain element of surprise.
“And as for me? I’ll just be sitting back and growing old, watching all of this happen or not happen, all the while trying to maintain a life rooted in this same optimism. And I’d also like a nice garden.”
We loved reading Taylor’s insights. What do you think of Swift’s analysis?
Check out the full article here!