Why Is the Cover of Ed Sheeran’s ‘X’ Album So Simple?


The cover of Ed Sheeran‘s new album, X, (pronounced “Multiply) is a simple, yet bold black X against a green background.

But it wasn’t the original artwork. In fact, he had commissioned a bunch of different, more elaborate versions of the cover.

“The holding cover for iTunes that the label had was the green with the black X and it was only meant to go up until the real artwork was finished and I just really liked it,” explains Ed. “It was just simple, effective, stood out. People know what it is.”

X is on iTunes now!