One Direction Reveals Packaging for New Fragrance, ‘You & I’


It’s almost here! It’s almost here!

In June, One Direction announced via video message they were releasing their third fragrance, You & I, named after their song, later this summer.

After a month of waiting, 1D has taken the next step and revealed the packaging of the perfume — and in the best way ever!

The band’s Instagram account shared a photo of bandmate Niall Horan admiring the You & I bottle.

“We tried to find a scent that we all like and we worked really hard on designing the packaging and the bottles as well,” said Liam Payne in the announcement video.

The bottle looks fierce and is an interesting hexagon-like shape with sharp edges.

While we go make room for our newest perfume bottle, let us know what you think of 1D’s creative beauty endeavor!