Demi Lovato Shares the Making of ‘Really Don’t Care’ Video
In the behind-the-scenes clip, director Ryan Pallotta explains why they chose L.A. Pride — a human rights demonstration for the lesbian, gay, bisexual, and transgender communities — to be the main theme of the music video.
“I think we chose L.A. Pride because of the greatest demonstration of really not caring,” he says. “Everyone there is standing up for their rights to be themselves, and that was the biggest message in this video, is being yourself. And that was the best place to be able to document real-life people depicting Demi’s dream of really not caring.”
Pallotta goes on to discuss the production’s biggest problem, which was “shooting in the middle of chaos” and dealing with a live environment with over half a million people in attendance.
At the end of the video, the “Neon Lights” singer reveals that the song was originally a breakup anthem, but she quickly segued from that idea when she realized, “I’m in such an awesome place that I don’t really want it to have a negative message.
“And plus, it’s awesome when you get to see thousands of people just being themselves, being who they are,” she adds. “I thought that was so fitting for this music video.”
“Really Don’t Care” is the latest single off Demi’s 2013 self-titled album, available on iTunes now.
Check out the official music video below: