German Advertising Agency Introduces "Flyvertising"

We saw the Germans invent a whole new ad medium last week: flyvertising. At a recent Frankfurt book convention, the agency Jung von Matt attached tiny banners to a bunch of flies and let them loose around the convention center. (The client, Eichborn, is a publishing company whose logo is a fly.) The banners were attached by string with an adhesive that would naturally fall off eventually, not harming the fly. According to reports, even though the banners were lightweight, the flies had some difficulty staying aloft and kept landing on people.

VIA AD WEEK