Olsenboye: Olsen Twins for JCPenney

The little Olsen twinsies are unstoppable! Mary-Kate and Ashley are adding to their fashion empire with a juniors collection exclusively for JCPenney!

Olsenboye will consist of casual pieces and accessories inspired by teen trends from cities around the world with each new collection highlighting a different city and providing customers with fun, spirited and edgy styles that will constantly change.  The collection will hit select stores and jcp.com starting November 6, with a full launch expected in February 2010.

So far we like what we see in the sneak preview. What do you think??